The Caretta project began with the design of a playground focused on the preservation of marine ecosystems.
The naming comes from one of the most at risk species, the Caretta Caretta turtle, which at the same time becomes the park’s "mascot".
The naming comes from one of the most at risk species, the Caretta Caretta turtle, which at the same time becomes the park’s "mascot".
The logo, rounded and playful, recalls the shape of the turtle, whose shell is represented by the letter "c".
Referring to a varied audience, it was decided to resort to a traditional Advertising campaign for the promotion of the park.
Referring to a varied audience, it was decided to resort to a traditional Advertising campaign for the promotion of the park.
The headline of the campaign contains the term "beached", in reference to the condition in which marine fauna is released as a result of pollution.
The goal is to defuse the topic by alluding to the possibility that the turtle can easily get confused and adapt to the activities typically carried out by man on the beaches.
The goal is to defuse the topic by alluding to the possibility that the turtle can easily get confused and adapt to the activities typically carried out by man on the beaches.
