Sfizi di Carne is a butcher shop located in northern Rome.
Having a rich turnout, it was essential to rebrand the visual identity, starting with the logo and business cards.
The previous logo presented several criticality, in particular the complexity of the font compromised its readability.
The logo has been characterized by a symbol, the cleaver, that could raise attention, inserting part of the logotype right on the blade in order to creating harmony between the elements.
The choice of the country/western style font recalls the American one, from which some of the meats come.
