Toasted, a popular local sandwich shop, is famous for its unique grilled specialties and inviting atmosphere.
The project gave a lot of room for creativity, with vibrant colors that give the brand a fresh and modern look. The mascot appears as a friendly figure, inviting everyone to enjoy his favorite sandwich and making all types of customers feel included.
Building an identity for a fictional brand encourages open-mindedness, pushing boundaries, and experimenting with new and creative ideas.
Brand brief by: @thebriefassociation @themondayagency
